Takes Madonna, Taylor Swift and Bill Cosby to RIM's App World.
Apps platform Mobile Roadie has announced support for BlackBerry, adding RIM's smartphone OS to its existing iPhone and Android business.
That means music artists, celebrities and other brands creating apps using Mobile Roadie's service will now be able to launch them across three platforms.
"Our extension to BlackBerry smartphones ensures that organisations can easily and quickly extend their digital marketing efforts from the web to all major mobile application platforms," says CEO Michael Schneider.
Several of the company's high-profile clients have already made the leap to BlackBerry for launch, including Madonna, Taylor Swift, Diddy and Drake, along with Bill Cosby, the Miami Dolphins and the Wynn Las Vegas casino.
Mobile Roadie has also announced some stats. Its apps are currently in the hands of more than three million mobile users worldwide.
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Meanwhile, Taylor Swift's app has been downloaded more than 500,000 times, generating 1.2 million video views and 18 million song plays.
What's more, Swift has racked up 'six figures in merchandise via the iTunes Store', according to Mobile Roadie.
The company says it plans to support more smartphone and tablet platforms in the coming months.
