Hungama CEO Neeraj Roy explains how & why...
It’s easy, when discussing India, to retreat into cliché and observe that this is a country of people driven by an entrepreneurial spirit and a passion for music and film. But, when you look at the numbers, you have to concede that there’s some truth behind the stereotypes.
Take the Indian film industry. Bollywood was worth $2.3 billion last year, according to the Federation of Indian Chambers of Commerce and Industry.
Step forward Hungama, whose Bollywood deals have made it the unrivalled leader of the Indian mobile content space, with an estimated 74 per cent share...
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