CEO Frank Taubert talks to ME about flat rate music subscriptions, DRM and Spotify.
24-7 and TDC, the Danish ISP, made history in March 2008 when they created TDC PLAY, an unlimited music download service.
It gave mobile, broadband and cable customers access to three million tracks as part of their subscription fee.
It was an incendiary idea – all that music effectively for ‘free’. But within a year, more than 70 million tracks were downloaded and, crucially, the churn rate was reduced significantly among active TDC PLAY users.
The service also helped to double the legal digital music consumption in Denmark.
ME exec editor Tim Green recently caught up with the firm’s CEO, Frank Taubert to discuss the state of mobile music…
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Frank Taubert will among the speakers at Mobile Music Now, ME's specialist conference and networking event taking place on July 9th.
