So says InfoMedia Services' Tim Satchell.
Football clubs are reaping the rewards of offering better-value mobile membership services, claims InfoMedia Services' Tim Satchell.
In a column for Mobile Entertainment, he says that teams including Liverpool, Arsenal and Everton have moved beyond pure text alerts and ringtone bundles, and are profiting accordingly.
"A la carte single-purchase downloads no longer offer the best value to either the clubs or the fans," he writes.
"For the club, a membership model means a better return on marketing investment than isolated, one-off purchases because the revenues recur each week until the fan unsubscribes."
InfoMedia works with several clubs on these kinds of services, with Satchell saying Liverpool in particular has seen "a big increase in engagement" among its mobile supporters.
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For the full column, click here.
