Shortlisted companies drawn from across EMEA, Asia-Pacific, Latin America and North America.
The Mobile Marketing Association has announced its 2008 Global Awards finalists.Companies were selected by the MMA Awards Selection Committee, made up of representatives from mobile operators, technology and content providers, agencies and industry publications.
The awards will be presented on November 13th in San Diego after the MMA’s annual Mobile Marketing Forum event.
So, the 2008 MMA awards finalists are (take a deep breath, it's a VERY long list):
Best Use of Mobile Marketing, Branding:
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APAC
Group M Media India pvt Ltd., Nokia E66 & Nokia E 71 Launch
OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
TigerSpike - Virgin Festival Buddy, Virgin Mobile Music Festival 2008
EMEA
BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
BBH (Bartle Bogle Hegarty), Cippis Trump Selecta!
Mobile Dreams Factory, LA FÁBRICA DE LA FELICIDAD
LATAM
Okto Tecnologia e Serviços de Informática Ltda, Happiness Factory
Pontomobi Interactive, Center Norte Christmas
Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo
Mobile Marketing Campaign
NA
Anheuser-Busch, Apology Bot 3000
AT&T, AT&T and Rock the Vote Go Mobile
Golden Gekko S.L., Absolut Drinks in Your Mobile
Best Use of Mobile Marketing, Cross-Media Integration:
APAC
AURA Interactive, Paramount Pictures BlueZone® campaign
Madhouse Inc., Nike Zoom Mobile Marketing Campaign in China
The Hyperfactory, United Nations “Voices” Campaign
EMEA
Mobiento and Initiative Universal Media, Snickers Peanut Power
Mobile Dreams Factory, TIENES UN PLAN
MOBILERA Turkey & Mindshare Turkey / NIKE Football Campaign: "Take it to the next level"
LATAM
Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
Pontomobi Interactive, MOVE
QuickMedia, Pasalo de dedo en dedo
NA
ABC.com, The Oscars® Mobile program
HipCricket, TXT4Dummies
The Hyperfactory, Peyton Manning’s Priceless Pep Talks
Best Use of Mobile Marketing, Direct Response:
APAC
AURA Interactive, Hoyts BlueZone® network
GroupM Media India Pvt Ltd, The New HSBC Premier Mobile Handset
The Hyperfactory, United Nations “Voices” Campaign
EMEA
Incentivated, Bookstart DRTV Campaign
Mobile Dreams Factory, Voice Push
YOC AG and KRAFT FOODS, Jacobs 3für1/2für1
NA
Cellfire Inc. and Kroger, Cellfire Mobile Grocery Coupons
MGM Grand, Las Vegas, MGM Grand, Mobile Data Acquisition
Walmart, Kraft Foods, AT&T, and Single Touch Systems, #MEALS
Best Use of Mobile Marketing, Product/Services Launch:
APAC
Bharti Airtel Ltd., iPhone Launch on Airtel
FarEasTone Telecommunication Co., Ltd, Mobile Advertising Campaign: The Unrestrained Spirit
The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
EMEA
iconmobile GmbH, BMW VideoCall
Mobile Dreams Factory, INFORMATION IN YOUR PHONE
AKQA, Nike PHOTOiD
LATAM
F.biz, Seda Teens
Pontomobi Interactive, One Missed Call
Pontomobi Interactive, Reach One
NA
Edelman Mobile, Dove Fresh Takes
INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
KADOINK, Jason Mraz Mobile Album Premier
Best Use of Mobile Marketing, Promotion:
APAC
AURA Interactive, Paramount Pictures BlueZone® campaign
WOLFPAC MOBILE, Inc., Coffee-Mate Challenge
WOLFPAC MOBILE, Inc., NESCAFE 3in1 Decode Promo
EMEA
AERODEON, SHOW YOUR EMOTIONS!
Electric Agency, COCA-COLA EUROCUP 2008 - 'WHAT HAPPENED TO THE BALL?'
Mobile Dreams Factory, IDRINKS
LATAM
HANZO SA, HANZO Online Mobile Marketing Campaigning
Mobext, ADIDAS FAIRPLAY
Pontomobi Interactive, Besni in cinemas
NA
Valassis 1-to-1 Solutions and IKEA, IKEA Catalog “Find It” Mobile Sweepstakes
Limbo, Verizon Wireless’s The Fight For Gotham City Promotion
The Weather Channel Mobile, Mobile Month
Best Use of Mobile Marketing, Relationship-Building:
APAC
AURA Interactive, Hoyts BlueZone® network
GroupM Media India Pvt Ltd, Pepsi - Youngistaan - A New Cult for Youth!
TigerSpike - Mobile Warnie, VB Summer of Spin
EMEA
Mobile Dreams Factory, IDRINKS
OMD International and Vodafone, Vodafone Mobile - Football
R/GA, Nokia Urbanista Diaries
NA
CellTrust Corp., Harlem Case Study
Edelman Mobile, Dove Fresh Takes
Obama for America, Obama for America Mobile
Innovation:
EMEA
Ad Infuse, Strongbow: Turning Virtual Pints into Reality
AKQA, Nike PHOTOiD
Praekelt Foundation, TxtAlert
NA
Cellfire Inc., Cellfire Mobile Grocery Coupons
Polo Ralph Lauren, Mobile Commerce - Two-dimensional barcodes
Rhythm NewMedia, vSNAX Videos
Innovation for Creativity in Media
Mobile Dreams Factory, APLICACION NATIVA PARA IPOD
Mobile Dreams Factory, INFORMATION IN YOUR PHONE
Mobile Dreams Factory, THE PARTY PROJECT
Innovation for Creativity in Technology
EMEA
MOBILE DREAMS FACTORY & VODAFONE, Vodafone Club2020
Mobile Dreams Factory, IDRINKS
R/GA, Nokia Urbanista Diaries
NA
Macrovision / TVGuide, Dynamic mobile ad-network for publishers
Mobile Accord, Inc., Keep a Child Alive Mobile Donation Campaign
R/GA, Nike Basketball Ballers Network
The MMA will also announce the winners of the Overall Excellence Award for Company/Committee, Individual and Academic awards.
