Mostly because of wearable devices telling you ill you are.
ABI says the sports and health mobile app market was worth $120 million in 2010, but is due a growth spurt.
This will be due mostly to home monitoring systems for ageing users, personal emergency response services, and remote healthcare monitoring applications.
But sports and fitness will also play a major part, thanks to a proliferation of wearable connected Bluetooth devices.
And it reckons that the makers of these devices – Garmin etc – will increasingly have to compete directly with the mobile handset itself, and a bunch new start-ups.
"Downloadable apps are moving the sports tracking device market from proprietary devices to mobile phones, but adoption has been limited by the data they can collect.
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"However, with the connectivity that Bluetooth Smart will embed in mobile handsets, wearable devices will bring greater detail to mobile handsets," said Jonathan Collins, principal analyst.
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