Global mobile games market worth $3.6 billion this year, says new research.
A report from Understanding & Solutions says that figure will rise to $6 billion by 2011, with the rate of growth more robust than in console and handheld games markets.The company says emerging markets like China and India are seeing fast take-up of mobile games. However, low pices mean that Asia - excluding Korea and Japan - is expected to account for less than 10 per cent of global revenues in 2011.
Understanding & Solutions analyst David Rouse said: "Subscription-based and ad-funded models are on the rise, and micro-transactions - the acquisition of additional levels or virtual goods during game play – are also beginning to play a part. However, pay per download is still the most significant revenue generator across all regions."
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