The company's VP of Worldwide Publishing Adam Sussman on operators, iPhone and consolidation.
The mobile game publishing 'tripoly' of EA/Glu/Gameloft offers benefits to smaller developers and means the market now has a structure similar to other mainstream entertainment industries - something that should also be welcomed.
That's according to EA Mobile's VP of Worldwide Publishing Adam Sussman, who also asserts that Apple's entry to the market has forced operators to reassess their approach to mobile game marketing.
Speaking in an interview with ME, Sussman said of the latter point: "Apple has done much to bring about this change with dedicated marketing campaigns around gaming such as Spore: Origins. The iPhone has made operators sit up and take note of the potential in mobile gaming. We expect to see far more marketing effort dedicated to games for mobile in the near future."
And on the EA/Gameloft/Glu publishing triopoly: "Like many creative industries, mobile gaming consists of a number of dominant organisations within a broad proliferation of smaller developers. If you look at industries like movies, TV or music, you find a similar market composition.
"Smaller developers can benefit from the presence of larger organisations that drive awareness for the industry. However, as the industry matures there will be consolidation as smaller companies are acquired by organisations with the scale to offer the channel a more attractive overall package."
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