Liberalisation to fuel explosion in wagers, says Juniper
Its new report says the Japan Racing Association’s iPAT service had been responsible for the bulk of global mobile gambling transactions to date, with casino/betting services in the UK accounting for much of the remainder.
However, it argues that the sharp surge in adoption of the mobile lottery service launched by VODone will help propel China into third place in terms of mobile gambling transactions.
Meanwhile, the US market is also poised to see the introduction of its first mobile lottery services.
Report author Windsor Holden said: “State lottery providers are anxious to explore new distribution channels, with US lottery sales from traditional outlets in decline.
"The upshot is that several lotteries are in the latter stages of discussion with mobile technology providers with a view to launching mobile lottery services in 2011.”
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Other highlight findings include:
* End-users have eschewed multiplayer mobile gambling apps, preferring to multitask while playing “snacking” applications
* While Apple has begun to permit gambling apps to be sold via the App Store, the majority of service providers are opting for a browser-based approach
