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Mobile fluttering up to $3.6bn

Tim Green
Mobile fluttering up to $3.6bn

Juniper says wagers on mobile phones will double in 2009 to more than $3.6bn.

Its report noted that the overwhelming majority of leading European bookmakers now offer some form of betting service on the mobile, with several having partnered with leading network operators.

Report author Dr. Windsor Holden said: "Gambling is essentially a recession-proof industry, as while there may be marginal reductions in the level of stakes amongst casual users, the overall appetite for gambling per se will be unaffected. Furthermore, with the growing availability of betting services on-portal, the mobile is an increasingly convenient and user-friendly means of placing a bet."
 
Other findings from the report include
 
* Mobile betting will account for 75 per cent of all gambling on mobile handsets in 2008, with casino-type gambling the second-largest sector
* The UK alone will account for more than 30% of bets placed in 2008 although this proportion will decline to just 8% by 2013 due to increased deployment of services elsewhere
* Global gross win from mobile betting services is expected to exceed $1bn annually by 2012

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Tags: Gambling , juniper