Games, infotainment and tablets pushing market to unheard-of riches.
Those of us who remember the dark days of Java and operator portals will be rubbing their eyes at this latest projection from Juniper Research.
But there's no reason to disbelieve it. App stores, smartphones and tablets have changed the market fundamentals and brought mobile content into the mainstream.
Which is why Juniper reckons the market will gross more than $65bn annually by 2016, up from $36bn last year.
The report acknowledged that the mass market appeal of apps and smart devices has resulted in the development of a huge variety of content for mobile.
It cites leisure and lifestyle apps as experiencing dramatic growth. But it notes that other sectors have struggled. In music, for example, any rise is revs from streaming subscriptions and full-track downloads has been more than offset by the continuing decline in ringtones.
By 2016 the music sector as a whole is expected to be worth just 80 per cent of its peak 2008 dollar value.
Other key findings suggest tablets will boost certain sectors such as streamed TV, multiplayer gaming and casino gambling, and that the Far East and China will account for the largest share of mobile entertainment revenues.