That's up from $200 billion in 2009, according to Informa telecoms & Media
Global revenue from mobile value-added-services (VAS) will increase from $200 billion in 2009 to $340 billion in 2014, according to new research from Informa Telecoms & Media.
Unsurprisingly, most of the growth will be driven by emerging markets - China, India, Indonesia, South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Russia, Poland and the Ukraine are expected to account for 36 per cent of mobile data revenues in 2014.
Informer senior analyst Shailendra Pandey said: “Compared to the developed world, there are very different economic, social, demographic and cultural challenges in the emerging markets. In many countries, 3G services are still not available, or are limited to mobile subscribers in larger cities.
"Therefore operators have to depend on 2G services such as SMS, USSD (Unstructured Supplementary Service Data) and IVR (Interactive Voice Response) systems, to be able to drive mass market adoption of their mobile value-added-services, and to successfully reach subscribers in smaller towns and rural areas."
Advertisement
