Mobile data management systems "not good enough"

So says Nokia Siemens Networks, which backs up the claim with some survey results.

Specifically, the company says most operators’ existing subscriber data management platforms are ill-equipped to deliver insights from which services can then be optimised.

In the survey of 100 senior industry execs, conducted by Loudhouse, 53 per cent said that existing customer data infrastructure doesn’t enable analysis of customer behavior, while 46 per cent complain that data is not being analysed quickly enough.

The study also showed the differing 'pain points' experienced by operators and mobile portal providers - the main concern (50 per cent) for the latter is that detailed user data is not available, while for operators it is the fragmentation of data, speed of analysis and complexity that are the major pain points.  

Nokia Siemens Networks itself forecasts that the amount of mobile data transmitted will increase 800 per cent to 13.5 million terabytes over the next four years.