48% of US households would drop their mobile data tariff completely if forced to cut their personal spending.
That's according to a survey carried out by Strategy Analytics, which asked household decision-makers what communications they'd spend less on if forced to make cutbacks by the credit crunch.
48% said they would drop their spending on mobile data completely, while 17% said they would scale it back to a lower tier, and 33% said they would leave it unchanged.
By contrast, 51% said they would leave their spending on mobile voice unchanged, while 67% said they would leave their spending on fixed-line broadband unchanged.
"These results suggest that, while American consumers consider home broadband service to be a vital utility, they see mobile data services as simply a 'nice to have'," says Strategy Analytics analyst David Mercer.
It's a warning that the current buzz around mobile applications and services may hit a wall if consumers continue to feel squeezed by the wider economic climate.
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