GfK: subscription video and music represent 40 per cent of mobile entertainment downloads.
The researcher reports the on-going rise of the subscription model (as opposed to pay per download) in the mobile content space, and reflects the continuing upward trend for sales as a whole.
Other key findings are:
* Casual and classic trivia and word games now represent 27 per cent of games sales. In addition, the budget sector (£3 or less) is also enjoying success, as basic and retro games are strongly.
* Bundles and ad funded games account for over 15 per cent of revenue in games, despite occupying just two per cent of the download market.
* Nine per cent of all mobile tariffs signed up in 2009 have flat rate data - improving the potential for content sales
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