UK firm takes white label service stateside, and signs up Taptu as its first customer.
Monetised Search delivers advertiser listings and natural search results that are optimised for the mobile internet and can link to sites on the publisher's own portal.
The service comes with metrics and analysis that give publishers an accurate insight into what their users are searching for. Usage reports also include origin and time of search, top search terms, advertiser position and click types.
“We are incredibly excited about expanding our operations into the US market right now,” said Steve Page, CEO of Mobile Commerce.
“We’re especially delighted that one of our partners in the UK has recognised this and become the first company to sign up...I’m sure they will be the first of many.”
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