Mobile Commerce has formally localised results on Microsofts Live Search service.
It means that mobile users in the UK using Live Search can now have their search results optimised around their current location. When users click on the ‘Find My Location’ link on the Live Search page, they can seamlessly access local maps, driving directions, cinema listings, local weather forecasts, as well as businesses, restaurants and any other information regarding local amenities and entertainment.Mobile Commerce’s ‘Location Gateway’ technology allows any WAP site to integrate location into its services without the need to collect the user’s mobile number.
Steve Page, CEO of Mobile Commerce, said: “We are delighted that our technology is being used by a globally iconic company like Microsoft. With our input, mobile users can access the local information that matters when they need it most, quickly, easily and no matter where they are. As the Mobile Internet takes off, location will become a pervasive enabler of consumer applications on mobile.”
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