Plans to expand globally on the back of it.
Mobile advertising firm Smaato has announced a $4.5 million second round of funding, led by Aeris Capital with existing shareholders and one undisclosed partner chipping in.
The company says it will use the cash to continue expanding its global network. It offers an advertising optimisation and mediation platform in more than 215 countries for mobile websites and apps.
It also claims to have signed up more than 1,000 mobile publishers, and is currently managing nearly three billion ad requests a month.
"The mobile advertising market is growing rapidly and it has proved to be a profitable business even in recessionary periods," says CEO Ragnar Kruse (pictured).
"In fact, we have seen mobile advertising increase dramatically over the past 12 months. We see enormous potential to grow the business and our geographical offering."
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Fellow mobile ads firm AdMob recently sold out to Google for $750 million, a move which may help rivals looking for new funding rounds from VCs who missed out on that bonanza.
