Two new app products will support expansion.
London-based Qriously was awarded a spot in our ME Top 50 Mobile Innovators late last year for its efforts in the advertising sector.
The network offers questions in the place of an ad, which in turn funds the app in the same way that an ad would, with developers receiving revenue shares. Its platform is currently reaching more than 35 million users worldwide.
Qriously's new products are called Censio and Tactus. Censio offers developers a learning platform so they can ask their users questions in real time, while Tactus allows mobile advertisers to run copy tests by asking questions to gauge users' awareness to previous ads.
While the mobile advertising is currently worth $3.5 billion, Qriously plans to capitalise on the growth that's meant to see ads hit $24 billion with the US expansion.
Christopher Kahler, co-founder and CEO of Qriously, said: "We're seeing more and more companies focusing on mobile product and service development who nevertheless remain hampered and ill-equipped by a shocking dearth of hard data and analytics to support them.
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"This applies to the exponentially growing area of mobile advertising as well, which is expanding much faster than supporting technologies which improve relevance and value to users. Using our range of products, companies can quickly and easily gain invaluable real-time insight into the opinions of mobile users worldwide."
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