Sports car maker teams with 4th Screen to promote latest model to UK smartphone owners
Maserati is using 4th Screen Advertising's iSlide rich media mobile ad format to promote its GranCabrio in the UK, using inventory from the likes of Guardian Mobile and ITN.
It's the first time the car maker has targeted a mobile campaign specifically at smartphones using rich media.
The iSlide format itself is expandable in nature - when a user clicks on the ad banner it expands into a full screen display.
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