Mobixell is working with digital agency Brand Mobile to offer a mobile ad solution to the Russian market.
The offer consists of advertising, brand management, campaign planning and execution, ad serving and rich media delivery. Participating brands include Procter & Gamble, Coca-Cola, Sun InBev and Wrigley.Mobixell’s Ad-It solution enables the insertion of rich media ads over WAP, SMS, MMS, video and in-game. It inject real-time ads based on targeted contextual, behaviour, demographic or location-based criteria.
Avichai Levy, SVP of marketing at Mobixel, said, “Operators in Russia and elsewhere are seeking proven solutions that create additional revenues streams. Mobile advertising is a domain where operators and brands work together to achieve effective advertising and higher ROI, this is what our joint solution is all about”
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