Multi-million selling Chinese singer Wei Wei will use a .mobi mobile Internet site to debut full-track downloads from her new album.
The Wei Wei 20X20 Celebration Collection will debut exclusively on the .mobi site, taking priority over PC-based music stores and CD sales.Visitors to the site will also be able to download ringtones, video, wallpaper and pictures as well as join her community.
Sites using a .mobi domain - like weiwei.mobi - are intended to be correctly formatted for mobile phone browsing, with pared down graphics and other functionality.
Dubbed 'China's Madonna', Sweden-based Wei Wei has sold 200 million albums worldwide. She said: "[Mobile phones] allow me to reach my older fans as well as the younger generation who use mobile phones much more than PCs for accessing the Internet. I'm also happy that direct-to-consumer downloading helps prevent bootlegged albums – a major problem in my home country."
Wei Wei will make a personal appearance at the dotMobi booth during the 3GSM World Congress in Barcelona later this month
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Meanwhile dotMobi, the official global registry of the .mobi domain, has just appointed James Pearce as its VP of technology. Pearce joins from mobile usability specialist Argogroup and will oversee the newly-created dev.mobi developer initiative.
