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Mobclix launches iPhone-centric ad exchange

Tim Green
Mobclix launches iPhone-centric ad exchange

iPhone app analytics start-up will connect to 20 mobile ad networks, including Google, Yahoo and Jumptap - but not AdMob.

Techcrunch reports that AdMob does not support the mediation layers required for Mobclix to talk to its servers.

Mobclix is inviting app developers to sign up and make their ad inventory available to the highest bidding ad networks based on age, gender, location, and other factors.

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Tags: ads , Advertising , mobclix , iPhone