More than ten times higher click-through rates than standard display ads, apparently.
Mobile advertising firm Mobclix claims rich media video ads see click-through rates 10.7 times higher than standard display ads within iPad apps.
The company has released the stat as part of a new monthly infographics series, published on tech blog TechCrunch.
The first, for July 2010, also claims that 20% of native iPad apps are games, and that where a game is available on both iPad and iPhone, players spend three times longer playing it on iPad.
Mobclix also calculates that iPad apps on average have an eCPM (cost per thousand) five times higher than iPhone apps.
However, in separate news, indie developer Agile Tortoise has revealed stats for its Terminology iPad app, which last month reached number 25 in the Top Paid App charts for iPad.
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The developer reports that even at that position, the app was only selling 448 downloads a day.
