Monstermob is launching a mobile advertising strategy in partnership with specialist consultancy Advertising2Mobile.
The LaNetro Zed-owned D2C content giant has enlisted Ad2Mob to develop a banner-ad campaign targeted at mobile internet users and to ensure Monstermob is at the top of mobile search rankings.Monstermob is currently extending its presence in China, Russia, North America, Bangladesh and the Philippines, with mobile ads now key to this strategy.
Simon Walshaw, marketing director at MonsterMob, said: "By creating a mobile advertising strategy, we are able to reach a broader target audience. In addition, we can sell advertising space on our own mobile internet sites to other media companies, and we also have the opportunity to create a number of reciprocal deals."
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