One in ten mobile users is 'highly interested' in mobile marketing, says new research.
Another three in ten indicate a 'moderate interest' in mobile marketing, according to survey findings released today by the Mobile Marketing Association.The study encompassed 1,535 participants in the UK, Germany, Italy, France and Spain.
Italian and Spanish mobile users are most interested in marketing. Over half of all users in Italy and Spain are at least 'moderately interested' and similar proportions express potential to opt-in.
In terms of general trends, the ability to send and receive SMS was at the top of the list for all age groups except teens, for whom it ranks second to camera functionality. Over half of all users surveyed use SMS at least weekly and 37 per cent are daily users. Daily use is most common among 13-24 year-olds.
Overall, 15 per cent of those surveyed have some experience with mobile marketing.
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