Four operating regions to be transformed into business units.
The marketing-oriented trade body currently runs chapters in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America. Under the new approach, the roles of MDs in these regions will expand to better address regional and local needs.
They will launch new in-country local councils and perform MMA Forum events.
The MMA has also announced that Michael Becker will be its new MD, North America Branch. Like all MDs he will report to the MMA’s interim CEO, Federico Pisani Massamormile.
Becker is the founder of iLoop Mobile, and serves as an ambassador to the MMA for the company. He will step down from his current board position to assume the managing director role for North America for the MMA.
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