The Mobile Marketing Association is ready to spread its message in Latin America.
The new chapter means the MMA now has a presence in Asia Pacific, Europe, Middle East & Africa and North America, as well as its global headquarters in the US.It will be conducting elections for a Latin American Board of Directors in the coming months.
Laura Marriott, president of the MMA, said: "The launch of our Latin American chapter is a reflection of the hard work and dedication of our members to create a global environment in which mobile marketing guidelines are established to ensure a positive consumer experience, ease of brand adoption and sustainability of the mobile channel."
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