Ex-Nuance exec Mike Wehrs takes over the reigns at the Mobile Marketing Association.
The MMA has installed Mike Wehrs as its new President and CEO following the departure of Laura Marriott.Wehrs joins the MMA from Nuance Communications, where he was Vice President of Industry Affairs and Evangelism
He has also served on the Board of Directors and Executive Committees for a number of organisations, including the CTIA.
In the new role Wehrs will promote the MMA's charter to "build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide."
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