'Premier Members' is those with leadership qualities; Microsoft is the first.
Benefits of membership include global and regional board seats as well as sponsorship of MMA events. To maintain fairness, the MMA will ensure that Premier Memberships reflect a cross-section of the industry, with no region or company type dominating.
"Microsoft is a perfect example of the type of industry leadership and commitment that Premier Memberships were created to acknowledge and expand," said Mike Wehrs, CEO of the MMA. "Its innovation and broad capability of support for the industry provide all MMA members with exciting new opportunities to advance mobile marketing."
The Mobile Marketing Association has more than 700 members.
Advertisement
