The Mobile Marketing Association has announced the winners of its 4th Annual Global Mobile Marketing Awards.
The MMA says it received submissions from companies across the globe across 12 categories.Finalists were selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The 2008 MMA award winners are:
Best Use of Mobile Marketing, Branding:
APAC
· OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
EMEA
· BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
LATAM
· Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign
NA
· Golden Gekko S.L., Absolut Drinks in Your Mobile
Global
· BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
Best Use of Mobile Marketing, Cross-Media Integration:
Advertisement
APAC
· The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
EMEA
· Mobile Dreams Factory, TIENES UN PLAN
LATAM
· Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
NA
· HipCricket, TXT4Dummies
Global (tie)
· The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
and
· Mobile Dreams Factory, TIENES UN PLAN
Best Use of Mobile Marketing, Direct Response:
APAC
· The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
EMEA
· Mobile Dreams Factory, Voice Push
NA
· Walmart, Kraft Foods, AT&T Signature Sales, and Single Touch Systems, # MEALS
Global
· The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
Best Use of Mobile Marketing, Product/Services Launch:
APAC
· The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
EMEA
· Mobile Dreams Factory, INFORMATION IN YOUR PHONE
LATAM
· F.biz, Seda Teens
NA
· INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
Global
· Mobile Dreams Factory, INFORMATION IN YOUR PHONE
Best Use of Mobile Marketing, Promotion:
APAC
· AURA Interactive, Paramount Pictures BlueZone® campaign
EMEA
· Electric Agency, COCA-COLA EUROCUP 2008 - 'WHAT HAPPENED TO THE BALL?'
LATAM
· HANZO SA, HANZO Online Mobile Marketing Campaigning
NA
· The Weather Channel Mobile, Mobile Month
Global
· AURA Interactive, Paramount Pictures BlueZone® campaign
Best Use of Mobile Marketing, Relationship-Building:
APAC
· Mindshare India, Pepsi - Youngistaan - A New Cult for Youth!
EMEA
· R/GA, Nokia Urbanista Diaries
NA
· CellTrust, Harlem Success Academy Connects with Parents
Global
· CellTrust, Harlem Success Academy Connects with Parents
Innovation:
EMEA
· AKQA, Nike PHOTOiD
NA
· Cellfire Inc., Cellfire Mobile Grocery Coupons
Global
· AKQA, Nike PHOTOiD
Innovation for Creativity in Media - Global
· Mobile Dreams Factory, INFORMATION IN YOUR PHONE
Innovation for Creativity in Technology:
EMEA
· Mobile Dreams Factory, IDRINKS
NA
· R/GA, Nike Basketball Ballers Network
The MMA also announced the winners of the Overall Excellence Awards. Those winners are:
· Mobile Marketing Academic of the Year – Dr. Shintaro Okazaki, Associate Professor, Autonomous University of Madrid
· Outstanding Individual Achievement in Mobile Marketing – Laura Marriott, President, Mobile Marketing Association
· Mobile Marketing Association Award for Overall Excellence - adidas
The MMA has also published the Mobile Marketing Guide, highlighting the winners and finalists, which can be downloaded here.
