Local council will work closely with the European Board of Directors on mobile marketing best practice
The Mobile Marketing Association (MMA) established MMA Turkiye, headed by co-Chairs Sukru Dincer of Unilever and Turkcell's Elvin Altun.
Objectives of the local council include fostering Turkey's burgeoning mobile marketing industry, driving the integration of global standards and providing a forum for industry discussion.
MMA Turkey comprises 27 founding members companies and is the second to be established in Europe this year following the launch of MMA Germany in September.
The founding members are: 4 Play, Aerodeon, Avea, CEP Dunyasi, Coca-Cola, Codec, Dataport, Digital Platform Iletisim Hizmetleri A.S., Ericsson, Figensoft, Garanti, Integmo, Kahkaha.com, MOBILERA, Mobiltim, Move, Neilson, P&G, Pharos Consulting, Project House, Rabarba iletisim Hz, Teknomart, Turkcell, Unilever, Unkasoft, Velti and Vodafone.
Elvin Altun, Mobile Marketing Project Manager at Turkcell, said: “The past year has been a very exciting time for mobile in Turkiye with the widespread introduction of 3G technology and now the launch of MMA Turkiye. The creation of a dedicated mobile marketing body to unite industry stakeholders will be vital to the development of a strong mobile marketing ecosystem."
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