AdMob's MD of Europe, Russell Buckley, is the new chairman of the Mobile Marketing Association.
The MMA's new board is drawn from members of its North American, EMEA, Asia-Pacific and Latin American branches.Supporting Buckley in the MMA vice chairman's role will be Tom Daly, who is group manager for strategy & planning at The Coca-Cola Company.
The new board's first meeting will be held in New York following the MMA’s Mobile Marketing Forum event later this month.
Last week it was announced that Laura Marriott will step down as president of the Mobile Marketing Association later this year.
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