Partnership with AMMB doubles the number of MMA members in Brazil
The Mobile Marketing Association (MMA) has confirmed its acquisition of the Brazilian association for mobile marketing (AMMB or Associação de Mobile Marketing do Brasil).
Though the term 'acquired' is used in the press release, it's unclear as to whether any cash was involved.
The partnership doubles the number of MMA members in Brazil and brings membership globally to more than 750.
The agreement with the AMMB follows a range of MMA activity in Brazil and Latin America over the past year, including the launch of operator-backed Consumer Best Practices for the Brazilian market, a partnership with the IAB in relation to its global Mobile Advertising Guidelines and several successful local Mobile Marketing Forum events.
The integration of the AMMB’s membership adds a range of agencies such as CycleLogic, media companies such as SBT and brands such as Visa Vale to the existing MMA membership base.
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