Indian-based firm upgrades network to display ads in Afrikaans, Arabic, Zulu and many more.
mKhoj claims the new technology continues its commitment to provide the fastest character mapping for more than 600 mobile publishers.
When advertisers sign up, they have the ability to upload their advertising in any local language and in any alphabet thanks to mKhoj's 'UTF-8' encoding technology.
“Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences.” Abhay Singhal, head of global sales for mKhoj. “This provides multinational advertisers a more effective way to reach local audiences around the globe.”
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