Another huge broadcaster signs up with MIG division.
Mobile Interactive Technology (a unit of Mobile Interactive Group) will employ its messaging platform MIDAS to power BSkyB’s SMS alerts services and a range of micropayment mechanics.
MIT’s production and operations team will also offer strategic support on new services and strategies over the coming 24 months.
It's a sweet deal for MIT, which already works with broadcasters MTV, ITV and Five.
David Gibbs, general manager (mobile) of BSkyB, said: “Within the broadcast industry at large, MIT are widely regarded as the defacto provider of interactive services and messaging solutions.
'Their knowledge and expertise has allowed us to be more strategic in our approach to both mobile and digital, and to ensure our customers have the best services at their fingers tips.
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"Mobile is increasingly becoming the third screen for our subscribers as they look to access content and services on the move. Licensing MIDAS and working closely with MIT will enable us to help provide that.”
Rob Weisz, commercial director of MIT, said: “We have been providing mobile services to the UK’s broadcast industry for some years now, and we’re delighted to be working with BSkyB on their mobile strategy.”
Rob Weisz, commercial director of MIT, said: “We have been providing mobile services to the UK’s broadcast industry for some years now, and we’re delighted to be working with BSkyB on their mobile strategy.”
