Mobile Interactive technology to deliver mobile marketing for Rimmel London to mid August.
The UK-based mobile and digital comms firm has teamed up with Rimmel to launch a permanent mobile internet presence to promote a range of products such as Sexy Curves, Sexy Curves Waterproof and Max Volume mascara.
Video downloads on make up tips are available via site and users can also to enter competitions, access exclusive content by signing up to become a ‘Rimmel Ambassador’ and order free samples for friends and family.
The site is being promoted though mobile advertising via several media partners, who are targeting a female, focused mobile media. To view the site text ‘MAXIT’ to short code 80988.
Shannon Watts, Rimmel's senior brand manager, said, “Mobile has become an important element of our Rimmel media campaigns and is key to reaching our digital savvy consumers, and engaging with them on a more personal level.
"Mobile has opened up a new communication channel that allows Rimmel to have a regular dialogue with our consumers, while providing content which can be viewed at our consumer’s convenience.”
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