Mippin is attracting over 10 million page views a month across 146 countries to its mobile portal.
The UK firm allows users to aggregate their favourite mobile internet sites in one place, and then formats them for any browser on any phone. It says it has accumulated more than 12 million stories from 20,000 web sites.Mippin is free to use, and is ad-supported. It’s served over 20 million ads from partners including AdMob and Screentonic. The company claims an average click-through of over three per cent rising to 15 per cent with contextual ads.
It’s been a good week for Mippin, as the firm has also Judy Gibbons as its new CEO. She is a genuine big hitter in digital, twice ranked as one of the top 20 most influential European business women by the Wall Street Journal Europe. Gibbons has 25 years of experience at Microsoft, Apple and Hewlett Packard. She will retain her role as a partner at VC firm Accel, which is one of Mippin’s investors.
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