The strong masculine arms of mobile have embraced tender romantic book publisher Harlequin Mills & Boon.
ICUE, the British company offering the capability to transfer books into a phone-friendly format, has signed a deal with Mills & Boon that’s expected to make eight ‘Modern Romance’ titles and 20 ‘MIRA’ mainstream fiction titles available to download next month.Alison Byrne, UK publishing director for Mills & Boon, said: "Our Japanese operation has had great success selling our books in mobile-phone format," Ms Byrne said. "Japan is normally 18 months ahead of the UK. They are finding that it's women who like reading on phones and romantic fiction that's rising to the top."
ICUE mobile books can be read in four ways: as autocue-style text moving from right to left across the screen, a scrollable text block moving up and down, single words flashed up in quick succession, or a full page of text. Penguin, Random House and HarperCollins have already signed up.
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