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Mills & Boon falls into Mobcast's strong muscular arms

Tim Green
Mills & Boon falls into Mobcast's strong muscular arms

Romantic fiction publisher makes eBooks available for instant download to mobile phones.

Mills & Boon sells over 200 million books every year and is the first publisher to simultaneously release all its books in both paper and digital formats. Now it's teamed with Mobcast to put its titles on via the GoSpoken.com service.

"EBooks are an integral part of the future of publishing, and we are proud to be leading the industry on this," said Tim Cooper, director of digital marketing at Harlequin Mills & Boon.

"Romance is for everyone and publishing our titles as eBooks downloadable to mobile phones with Mobcast is a great way of making our stories available to all."

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Tags: books , gospoken , m-books , mills and boon , mobcast