Millennial Media upgrades to Premium MMA membership

Plans to create new MMA Mobile Marketing Guide to pull together research and opinion from across the industry.

Mobile advertising firm Millennial Media has announced that it is now a Premium member of the Mobile Marketing Association (MMA), and is working on a new guide for the body.

The new MMA Mobile Marketing Guide will include interviews, case studies and data on key industry trends, following on from the regular reports released by Millennial in the last couple of years on its own business.

Millennial has been involved with the MMA for several years, including taking a place on the body's board. "Joining as a premium member is a testament to their ongoing leadership and commitment to the industry at large," says MMA CEO Greg Stuart.

It's part of the MMA's wider drive to continue building its role within the industry as new forms of mobile marketing emerge. Millennial will be 'leading' the development of its new guide, implying that other members will also be involved in the project.