UK specialist providing the platform for Voda's much-vaunted charitable text donation service.
JustTextGiving is a pretty big deal. It will enable any charity or individual on any mobile network to raise money using SMS as a donation mechanic.
Mobile Interactive Group helped develop the service, which sets up a unique shortcode – the Vodafone Individual Code (VIC) – to allow fundraisers to receive donations of £1 to £5 and £10.
All donations are underpinned by MIG’s payments gateway, which is connected to every UK mobile network and has already powered high profile projects like Comic Relief.
Significantly, all of the money goes to charity; there's no transaction fee.
This has been made possible by Vodafone's subsidy of the service – part of its corporate social responsibility programme.
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Barry Houlihan, CEO of MIG, said: “This year Comic Relief raised an incredible £74.3m, of which £15,168,331 was donated via text donations, clearly demonstrating a huge appetite for the public to be able to donate via their mobile device.
“The launch of JustTextGiving by Vodafone marks a massive step forward for the third sector.”
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