MIG to insert ads into SMS and MMS

Mobile Interactive Technology and 4th Screen combine to build UK’s first premium Ad Insertion platform.

The two firms - divisions within Mobile Interactive Group (MIG) - have developed a platform that lets clients monetise the ‘white space’ at the end of a message. 

The technology merges 4th Screen's ad serving platform Mpression ith MIT’s Messaging Gateway. It analyses each message based on available ‘white space’ and Mpression intelligently serves a targeted ad in-line with the consumer’s interests and preferences.

Other features include real time SMS advertising, on-line tracking and reporting interface and full text length parsing to maximise range of advertising messages.

Marcus Kern, CTO of MIG, said, “Our unique experience and knowledge of delivering high volume and high speed messaging has enabled us to build a scalable Ad Insertion platform, capable of delivering 400 ads per second. It opens up valuable new revenue streams for our messaging and billing customers.”