Bruneis B.mobile Communications to deploy the content and browsing personalisation platform.
The Amdocs-owned ChangingWorlds’ includes the 'Intelligent Navigation' component, which restructures the portal menu hierarchy for an individual subscriber based on his or her regular usage patterns, content preferences and behavioral profiles.
It also enables B.mobile to deliver personalised content teasers and recommendations, and comprises the 'Business Intelligence' reporting tool relating to churn trends, unique visitor numbers, subscriber activity and so on.
“B.mobile is committed to providing quality, reliability and innovation in 3G mobile communications which is why we view personalisation capabilities as critical,” said Song Kin Koi, CEO of B.mobile.
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