Developers! Developers! Developers! Get on your feet (for higher prices).
Microsoft is encouraging mobile developers to sell their apps for more than $0.99 when its Windows Marketplace for Mobile app store launches this Autumn.
"Yes, consumers like to pay 99 cents for applications. But 99 cents, come on, I think your app is worth more than that," said Loke Uei of Microsoft's Mobile Developer Experience Team, at a developer event this week.
"It's up to you [how you] play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store."
As TechFlash reports, Microsoft is launching a developer contest in which the most successful paid app will be judged by total revenue, not total downloads.
It's Microsoft's attempt to avoid the glut of sub-dollar apps that have exerted downward pressure on pricing on Apple's App Store.
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As we reported yesterday, Research In Motion's decision to start paid apps at $2.99 on its BlackBerry App World has led to the average price of its Top 50 paid games being double that of the App Store.
