Microsoft has made another tilt at the mobile content space, teaming up with PacketVideo to integrate its PlayReady download technology.
PlayReady technology supports business models such as purchase, rental, pay-per-view, preview, subscription and super-distribution for many content types. PacketVideo will use it to offer operators an improved tool for offering music downloads, video streaming, live TV, ringtones and wallpapers.“This cooperative effort between PacketVideo and Microsoft will help our operator customers achieve more sophisticated digital entertainment offerings that will improve their subscribers’ mobile media experience,” said PacketVideo’s CEO James C. Brailean. “Microsoft PlayReady will have an immediate and positive impact on the mobile entertainment market.”
“PacketVideo’s emphasis on a high-quality user experience and its long history of successful implementation of Windows Media DRM made it the right choice to showcase Microsoft PlayReady here at 3GSM,” said Chadd Knowlton, general manager, Consumer Media Technology Group at Microsoft. “Microsoft PlayReady is all about making sure that users have the flexibility to enjoy, share and manage the content that makes their mobile phone a centerpiece to their lifestyle.”
Advertisement
