Probability is the first developer to plug its casino games into blue chip client base.
Mfuse is now offering its NOVO Open API to mobile game developers who can then offer titles to the customer databases at a host of its clients, including Bet365, Gala Coral Group, Ladbrokes, Skybet and William Hill.
The first game developer to use NOVO is Probability. Mfuse says that by using the platform developers can reduce their costs and time to market.
Marcus Wareham, chief executive at Mfuse, said: "The sports betting market is growing very rapidly and shows no signs of stopping. As a result, we know the appetite is there for mobile gaming products. Opening up our platform allows us to rapidly deploy already successful mobile content to a huge client base."
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