Movirtu and frog design claim top prize.
The winners of the 2010 MEX User Experience Awards were announced on 19th May at an evening reception in London, during the 7th MEX conference.
They were sponsored by Immersion and DCKTN and attended by over 100 delegates.
Innovator of the Year
MX series
by Movirtu with frog design
Judges' quote: "We chose MX Series because it highlights the real user experience needs of the billions of new customers in emerging markets."
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The MX series establishes a virtual mobile phone system so that people who cannot afford to buy a handset to make and receive calls and messages using other people's phones or street-side payphones.
Runners up:
Dopsee London
Designed by... lastminute.com labs
On - life is better on
Designed by Remy Bourganel & Seren
Professional category
Woobius eye: Real-time visual chat
Designed by Woobius
Judges' quote: "We chose Woobius Eye because it represents a great multi-platform customer experience and focuses on the needs of a group of users who can really benefit from new ways of combining visual and audible communication."
Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Snap or upload a picture, draw on it using your mouse or your phone's touch interface, and others will be able to see exactly what you mean.
Runners up
MX series
by Movirtu with frog design
dxtr: 3 button mobile interface
Designed by Ribot
Freelance category
BlazeBroker
Designed by Kai Brunner
Judges' quote: "We chose BlazeBroker because it is a great example of how focusing on the needs of specific users - in this case real estate agents - can create a great mobile customer experience."
BlazeBroker is the prototype for a multi-platform mobile app for selling commercial real estate properties.
Runner up
Telepresent Robot
Designed by Vincent MK Lau
Commercial category
On - life is better on
Designed by Orange Vallee
Judges' quote: "We chose ON because it is, at heart, a multi-platform mobile user experience which brings a truly human dimension to communications."
On is a smart contacts app that lets people share organise contacts in different worlds by status, availability, location and voicemail.
Runners up
SPB Mobile Shell 3.5
Designed by SPB Software
Topsee London
Designed by lastminute.com labs
Student category
Freedom Interactive Map
Designed by Adrian Bliss
Judges' quote: "We chose the Freedom Interactive Map because it was an inspiring example from a student designer, showing what the future of mapping might look like and how this can help users in their daily lives."
Imitating the humble OS map holder, the 'freedom' interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks.
Runners up
Pulse - Communication for Kids
Designed by Simon Smith
Viva - Stay Connected
Designed by Heeral Roy Sharma
