Future teams with Yuza Mobile on free app based around its heavy metal music mag.
Yuza Mobile employed its proprietary Hot Key publishing platform to create the product, which gives fans of acts like Iron Maiden, Metallica, Lamb of God and Trivium up-to-the-minute insider news and exclusive on-the-road and backstage video content.
It also gives fans the chance to buy music from iTunes, get playlist recommendations from metal bands, see gig listings and buy tickets.
Chris Ingham, publisher of Future’s Classic Rock and Metal Hammer, said: “The strategy of developing Metal Hammer’s reach and influence beyond the traditional print space is delivering fantastic results.
"Our print sales have continued to grow as we have exposed more heavy metal enthusiasts to the brand through our digital and event strategies.”
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