Reporting on Demand solution now available to mobile content publishers and aggregators.
Mobile content submissions and ingestion specialist Metaflow says its new reporting tool links industry-wide data with actual digital asset deliveries.The company, which counts EA Mobile, Player X, THQ Wireless, Namco Bandai and India Games among its clients, will announce its first Reporting on Demand licensees over the coming weeks.
Metaflow says that, to date, more than ten million application to device builds have been prepared for market across 340 different sales channels using its software.
The decision to add reporting tools to its offering stemmed from the assertion that publishers have largely been operating in the dark with regards to analysing and exploiting key sales channel data.
This, says Metaflow, is partly due to a lack of tools and technologies working in conjunction with their application development, submissions and sales processes.
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Charles McLeod, CEO of Metaflow Solutions, said: “It is a well known fact that enterprise businesses utilise business intelligence tools to operate more profitably and effeciently. We are proud to bring the same reporting advantages to our mobile content partners to help them drive their businesses with analysis through 2009 onwards."
